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The MADE IN TOGO EXPO 2024 | Digital Edition stands out for its many advantages and its innovative nature. Unlike traditional exhibitions, this digital version allows Togolese artisans to access a global market, while offering increased flexibility. Exhibitors benefit from reduced participation fees and no longer need to manage physical stands or assume high logistics costs.
What makes this exhibition innovative is its ability to offer an online sales space, with personalized stores for each exhibitor. Sellers can manage their products with ease, while consumers, whether in Togo or abroad, can easily access a multitude of authentic products. By integrating secure payment systems and local and international delivery solutions, the platform facilitates transactions with confidence.
In addition, exhibitors receive training in digital marketing and product sheet creation, giving them the tools they need to maximize their online sales potential. This initiative not only supports producers in their digital transformation, but also creates an innovative exhibition model that can serve as a reference in other regions.
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idée innovant